fa·shion for·cas·ting:
The vital activity where experienced fashion analysts scrutinize past buying patterns signs for current market dynamics and project these into the future.
So what can we expect in this very near future? H&M has made an exciting selection of what we will (need to) be buying. But sneaky like the Lanvin collaboration they are not this time round. Everything (ah well, almost) can be found in the retailer's magazine.
The editorial: New Spring Looks, forecasts what will be hanging in our closets this spring/early summer. So what do we see? Flirty unbuttoned blouses paired with cosy cardigans or boyfriend blazers. We see pants, mid-length skirts, jersey leggings, and slouchy sweaters. Lots and lots of bracelets and different patterns (stripes, even, plain) to wear. The collection screams comfort but equally elegant. Feminine with the presence of boyfriend-borrowed.
Thirsty for more? Visit H&M online to view the entire magazine.
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