Think you have Big Boobs?

Imagine having to do laundry 

on a different scale.

Think twice before you say: I have big boobs.

"A Long Story" by Yoshikazu Yamagata.

You made a work of bras called “A LONG STORY” when you were at Central Saint Martins.

I made it during my temporary absence from school after the second year. It was a collection of 8 people each wearing different clothes in a remote village. Digressing just a bit, I signed off ‘written by yoshikazu yamagata’ for ‘A LONG STORY’, because I’m inspired by the structure of narratives in my designs, and often sign off with the phrase ‘written by ~’. With that I started to develop a brand that was based on that concept.



I designed for this collection with some stories in mind, such as that of a witch, homeless people and a country girl aiming to be a fashion designer. Through drawing inspiration from the image of the girl, I came up with a design process for the finished product. For me, it can be easier to come up with images by thinking about stories first. For this, the story was about a mischievous boy stealing clothes from a big monster who lives near a remote forest. Later, the boy steals bras, with a pink piglet who accompanies him afterwards. I first consider the overarching story, the setting and then finally, the design of the clothes. 

- interview extract from SHIFT magazine

To view the entire interview and have an insight in his creative thinking, click on "SHIFT Magazine" above.