No Unsafe Sex, Please

Prevention is better than cure: A condom a day, keeps HIV away

condoms: Marc Jacobs @ $1.50, Chanel @ $279 per12

H&M are again (4th year of this beautiful initiative) using fashion to raise awareness of aids (FAA). A cure is not available, so we must do all to go against it and prevent. Marc Jacobs and Chanel have both come up with fashionable prevention methods for between the sheets (or elsewhere), in fact, Chanel's are for the "trendy sluts". 


Head of Design at H&M, Ann-Sophie Johansson, tells us this:


“We wanted to create a unisex collection with a sporty vibe. It felt really liberating to think of the cut, the shape and the fabric first before thinking of what gender it should be for. Key pieces are the slogan T-shirts as well as the sports style jacket with zip details, which can be worn in all sorts of ways. FAA is vital because it is still so crucial to make young people aware of HIV and AIDS,” 

The Fashion Against Aids collection is available in store from April 26. All FAA images courtesy of H&M.