Lady Gaga + Polaroid = ..

..Polaroid Grey Label

Fashion is only able to be captured through photography. They intertwine and are always to be re-discovered in yet another way. We know Lady Gaga knows her fashion, her style, this time she intertwines Polaroid, becoming the new Creative Director from January 2011 onwards. A collaboration between two of the most influential icons of our time, Polaroid Grey Label comes to life with three new products which showcase the magic of the 'Polaroid Instant Experience'.

The Polaroid Grey Label products communicate three essential elements of self-expression: creativity, instant artistry, and fashion. 

Lady Gaga: "I consider myself to be a visionary, not just a songwriter and a singer. I am an artist. I brought my vision and love of fashion, technology and obsession with the future into all of my work with Polaroid."

GL10 Instant Mobile Printer. Instant printing experience using the dye-crystal ZINK® Zero Ink® Technology from ZINK Imaging. Aesthetically pleasing, and environmentally responsible.

GL20 Camera Glasses. Literally merging fashion with photography in one singular product. Users can instantly capture or upload photos with the built-in camera and then display the images on the glasses' LCD screens for others to see.

GL30 Instant Digital Camera. The benefits of a digital camera, instant photo printer and digital display. Users can select from a number of filters and borders to create truly original images that instantly fit in the palm of your hand.

On sale from May 2011 onwards.